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Strategic Activity
This is the provision of a sales resource or any other type of resource for an extended period of time to achieve long term objectives. It is effectively the contracting out of Client activities whereby, we the field marketing company assume a specific strategic role within your business. The benefits to the client are that this leaves them free to concentrate on what they do best. We manage all elements of the activity and report in accordance with agreed timescales and formats. Outsourcing in this way has become increasingly popular in recent years, particularly in the FMCG sector and benefits include a reduction of client infrastructure and overheads.
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