Merchandising

Merchandising activity is essentially designed to ensure success in the enduring battle for space. Space allocation and effective utilisation of space is vital. If planograms exist standardised presentation can be achieved on a national scale with feedback being provided to suppliers relating to the status of displays. Professional and timely implementation of point of sale materials is often crucial to the success of a product and forms a key element of the merchandising service we are able to provide. Merchandising should form part of the ongoing strategy of ensuring product profile, in particular at the time of product launch, re-launch or during seasonally important periods.